2 Quick Ways to Leverage the Internet for Additional Business Income - Part 1 Start by identifying your profit centers and passive income sources you plan to develop from your service online. These will center on publications and services that you offer through your website. Your expanded income opportunities may include:

Audio Cassettes. If you speak in your field, you could record your speeches. Don’t expect to get wealthy from them. But audio cassettes will permit you to gain extra mileage from your speeches.

E-Books. Take chunks of information from your files. Most professionals gather information about their expertise over the years without thinking about it. Whether you are researching to inform yourself and clients or you are in a work field learning and gaining skills in your service area, you can easily form an ebook.

Consider compiling this knowledge into an ebook. Ebooks can be short 10-70 page books that you write and format using your word-processor software or a desktop publishing program. After formatting, you use the Acrobat program to convert them into a PDF format (Portable Document Format), which allows you to sell and distribute them as downloadable files from your website or as email attachments.

E-books can offer detailed treatment of specific topics in your area of expertise. The quicker you include these additional income opportunities in your thinking, the easier it will be to develop your marketing plan in a way that promotes these opportunities…

Enjoy the journey. Life made easier. --earma, principal developer
Click Easy Ebooks http://www.clickeasyebooks.com
Small Business Web Site Development http://www.arrowproduction.com  ¶ 8:16 AM 0 comments  

  How to Find Your Business Niche and Profit How to Find Your Business Niche and Profit?

Finding a niche in business is really hot in the marketing world now and rightly so. You can start targeting your niche by identifying what makes your business unique among the hundreds of other service businesses in your field. Why would anyone choose your business over another one? Does your service seek to provide the best customer service or the best quality service? What problems does your service solve? Whatever difference you come up with becomes your unique selling point.

In other words, you need to pinpoint what makes your business different. You need a different viewpoint, a niche, or a different spin on perhaps the same service. Examine the problem again and the solution your service offers with the goal of devising a way to describe and present your knowledge in a different way than existing businesses. Here are several tips to do this:

Market Segment. You can develop a niche by focusing on an occupation, sex, or age group, i.e. Your Health Club has a marketing campaign for one of its programs: Lose 14 Pounds in 2 Weeks: A Guide for Women Above 40, Lose Weight Safely Before, During & After Pregnancy.

Expand Market. Consider appealing to a broader market: Lose 14 Pounds in 14 Days: A Guide for Working Class Men & Women. Or do like the author did when she realized she could take her marketing tips for book marketers and re-purpose the same tips for business owners.

Focus. Attack a big problem by emphasizing a particular tool or technique that you have experience with. For example, show how heart attack survivors can lose 14 pounds in 2 weeks by eating only fish, white meats and walking 10 miles a day.

Program. I love this one. Base your solution on the way you solve a large problem by breaking it into steps, i.e. a web design service might market it’s easy tutorials for newbie site owners, WOW HTML: A 7 Step Tutorial for Basic HTML.  ¶ 9:41 AM 0 comments  

  Hunt the Hidden Treasure in Your Customer's Files Are you looking in all the wrong places for customers to increase your bottom line, to sell more books? You may just need to look in your prior customer files.

Do you realize your most profitable trail leads to your current and former customers? Most business professionals don’t. They are too busy trying to seek after new customers, that they neglect what they already have. According to a surv ey conducted by Fortune magazine it is FIVE times as expensive to get a new customer as it is to sell to an existing customer.

1. Uncover Your Fastest Source of New Profits
You are literally sitting on a treasure chest this very moment. Really, you are! The fastest, straightest path to developing increasing business growth is consistently going after your past and current customers. Your customers look to you, they have faith in your abilities, and they like you. So wouldn't it make sense to become more active --in marketing to your existing customer list? For more information on how to hunt the hidden treasure in your files click here.  ¶ 10:59 AM 2 comments  

  Making You AWARE of Adware-Spyware-Malware Making You AWARE of Adware, Spyware & Malware, Part I

Has your computer been operating extremely sluggish, lately? If you have an internet connection that you use, you may be the latest victim of overly aggressive advertisers or downright take over your browser and eventually computer malware. You may or may not be familiar with the terms viruses, spyware or malware. These are all terms used for small software designed to do something on or to your computer without your express permission.

Read the Terms before Downloading
I say express permission because many of the programs considered adware and spyware you gave permission to through a free software download. Remember that incredibly great free software you downloaded. You clicked the yes box for Accept These Terms without reading it thoroughly…The viruses and general malware are a different story. Someone (s) designed them to have malicious intent to destroy or harmfully disrupt your computer system…
  ¶ 11:29 AM 0 comments  

  What's Your Back-Up Plan Many of you asked, “What steps did you take as a non-techie to revamp your backup plan?” Good question. First of all, I re-started backing up (saving) my immediate articles, written projects and simple day to day files to diskettes. You know the 1.44mb disc that’s been around for eons. For if I had been doing this simple task, I would not be struggling to find time to re-purpose tons of pdf files back into a Word Doc. or restructuring data files for tax and company reports. Ok, I’d rather not think about all that right now. But you did ask.

Next, I purchased a Memorex flash drive or travel drive as they are called because of their portability. I use it for the same purpose I use the diskette but when I need more space. You can use one of these to store data, photos, music, video and more. I only bought 512mb in this because I don’t use it for my high graphics stuff. Also, on a side note, because of compatibility issues with one of my older computers I don’t use it for transport as often.

Non-Techie Note: That is another thing as a non-techie, you must pay close attention to the compatibility section on any computer product. Techies eat, sleep and dream computers so I am sure they automatically know what won’t match. (smile-I like techies. They sure made my life easier a month or so ago.) The reason you to do this is to avoid getting your product home and it doesn’t match your slightly outdated computer. (according to technology growth rate)

Lastly, (Western Digital – WD dual-option external USB 2.0 hard drive) Oh and about security, I don’t want to overwhelm you but we really must talk security next time. Don’t worry, I’ll make it short and brief.  ¶ 1:37 PM 0 comments  

  Computer User Nightmare Nearly 50% of Internet Users lose data. Information like important spreadsheets, personal files, digital photos and business documents. As, a web developer (even a non-techie one) I admit I know better but somehow I got slack.

My schedule was over-full; I got distracted and my habit of backing up (Non-Techie Note: saving valuable data files somewhere other than hard drive) my data went to the way-side. Not long ago, Geeks-On-Site gave me the dreaded call, “Your hard drive was uncoverable…” After hanging up the phone, I searched frantically through my back-ups and to my horror my last backup was dated….before some of my very valuable stuff was created. Urgh!

Anyway, I thought I would start this dialogue of the WEB COACH’S CORNER with a nice: Learn from my mistake speech. If you haven’t started back-ups of your most valuable computer files or gotten slack, go right now and put your plan into place. Habitually back up your files. Now that‘s taken care of. Have a great week. --earma, principal developer  ¶ 12:03 PM 1 comments