 Develop
the Habits of Profitable Website Owners and Prosper!
Anyone that invests time or money in their website
wants a good return on investment (ROI). All want
to gain more leads, convert more visitors into paying
customers or just plain get their important message
out to more people. There are winning habits profitable
website owners make that increase their effectiveness,
profits and literally attract visitors to their sites.
Incorporate these ten winning habits and make your
site a more effective marketing tool, increase profits
or keep visitors coming back for more of your helpful
message:
Winning Habit #1 They Develop a Purposed
Site
The secret behind writing any effective marketing
piece including websites is planning your message
out carefully before publishing. Pre-plan your website.
Give it a distinct purpose. Is it to make money, gain
credibility or share a compelling message? Decide
what you want your visitors to do. Whether it’s
to request more information or purchase a service
or product, use your website to convince them to take
the next step.
Winning Habit #2 They Use Descriptive Terms
in Web PageTitle
Every web page has a windows-style title bar. The
words that appear in that title bar are determined
by what you include in the title tags in the top html
code for the page. Most people put the name of their
company in this slot. But you or your web designer
may want to choose a descriptive term, unless the
name of your company includes a description. Make
that descriptive term a phrase or word that someone
looking for your services would search for to find
what you sell.
Web Wit Tip: Search Engines place heavy emphasis
on the words in the title bar. Similar to the text
on your page, the closer the text in the title bar
matches the term a Web Surfer is looking for, the
higher your site will rank when the results of the
search are displayed.
Winning Habit #3 They Keep it Simple and
Focused
Simplicity will focus your message into a powerful
arrow that will hit the mark. Avoid using distracting
elements that may dilute or detract from your message.
Limit or eliminate flash technology that breaks focus.
Write a 1-2 sentence thesis for your website. What
central message will it communicate? Do your pages
support or illustrate that message.
Winning Habit #4 They Make Their Home Page
and Product Page Benefit Oriented
Focus your home page and product page on your customer’s
needs not yours. Identify the benefits of your product/services.
Explain what’s in it for your visitors. Avoid
lengthy bios and discussions of your company’s
accomplishments. Get their attention with benefit
driven headlines and text. The headline should clearly
state what you offer and suggest a benefit. For example,
“Fast accurate billing for Dallas County Doctors
and Medical Offices” or “Computer Systems
that grow with your business.”
Web Wit Tip: With that said, don’t leave out
the company information. After you have captured your
customers’ interest with benefit driven headlines
your customers may want to know more about your company
before doing business with you. So if you have purposed
your site to sell your product or services, make the
company information a link on your home page.
Winning Habit #5 They Organize their Site
Effectively
Make your site easy to navigate. Place your links
or buttons in a prominent place and keep them in the
same place on every page. Your design should guide
visitors through the information you want them to
read. Make your colors, layout, links, and buttons
consistent. Title every page so visitors will always
know where they are. Place your buy buttons or contact
information in same place from page to page. Provide
a links back to the homepage.
If you are serious about making your website a more
effective marketing tool or increasing its profits,
begin by creating the suggested habits of website
owners that profit. Even one or all of the successful
habits will help make your website one that your visitors
will proudly refer, buy from and come back to over
and over again.
Top Ten Winning Habits
of Profitable Website Owners, Part II
For more insightful tips sign-up or visit the current
Web Wit Ezine: http://www.arrowproduction.com/ezine.shtm
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